Lead Value Calculator
FinanceTurn traffic, conversion rates, and deal value into a real per-lead and per-visitor number.
Pipeline inputs
Funnel math
Paid acquisition guardrails
Lead value tells you what one net-new lead is worth before ad spend.
If your team cannot work every lead, your real monetizable lead value is closer to $302.40 per qualified lead in capacity.
Comment utiliser Lead Value Calculator
Enter your monthly traffic, visitor-to-lead conversion rate, close rate, average deal value, gross margin, and the number of leads your team can realistically handle. The calculator estimates gross profit, value per lead, value per visitor, and rough CPL guardrails for paid acquisition planning. It is useful for agencies, B2B SaaS, local services, consultants, and any business that buys traffic or wants clearer funnel economics.
Add top-of-funnel traffic
Start with monthly visitors and your typical visitor-to-lead conversion rate.
Define sales performance
Enter the lead-to-customer close rate and average deal value so the tool can estimate revenue.
Apply gross margin and capacity
Margin turns revenue into real value, and capacity helps reveal whether your team can work every lead.
Use the lead economics
Review value per lead, value per visitor, and maximum CPL ranges for healthy paid acquisition.