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Markup / Margin Calculator

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Compare markup vs margin and find the selling price needed for your target profit.

ttb run markup-margin-calculator

Current pricing

Profit
$15.00
Markup
42.86%
Margin
30.00%

Target selling price

Price needed
$58.33
Price needed
$56.00
Markup vs margin: markup compares profit to cost, while margin compares profit to selling price. A 50% markup does not equal a 50% margin.
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Markup / Margin Calculator の使い方

Enter your cost and current selling price to see profit, markup, and margin side by side. Then use the target margin and target markup inputs to calculate the selling price you would need for each goal. This is useful for ecommerce pricing, wholesale sheets, services, agencies, restaurants, and any business that needs clean pricing math without mixing up margin and markup.

1

Enter cost and selling price

Input what the item costs you and what you currently charge.

2

Review profit metrics

Compare the resulting profit dollars, markup percentage, and margin percentage.

3

Set a target margin

Type the margin percentage you want to hit and the tool calculates the required selling price.

4

Set a target markup

Enter a desired markup percentage to compare the alternative pricing target.

よくある質問

What is the difference between markup and margin?+
Markup measures profit relative to cost, while margin measures profit relative to selling price. They are related, but they are not the same percentage.
Why does a 50% markup not equal a 50% margin?+
Because the denominator changes. Margin uses the selling price as the base, so the percentage is always different from markup unless profit is zero.
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