Markup / Margin Calculator
FinanceCompare markup vs margin and find the selling price needed for your target profit.
Current pricing
Target selling price
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How to Use Markup / Margin Calculator
Enter your cost and current selling price to see profit, markup, and margin side by side. Then use the target margin and target markup inputs to calculate the selling price you would need for each goal. This is useful for ecommerce pricing, wholesale sheets, services, agencies, restaurants, and any business that needs clean pricing math without mixing up margin and markup.
Enter cost and selling price
Input what the item costs you and what you currently charge.
Review profit metrics
Compare the resulting profit dollars, markup percentage, and margin percentage.
Set a target margin
Type the margin percentage you want to hit and the tool calculates the required selling price.
Set a target markup
Enter a desired markup percentage to compare the alternative pricing target.