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UTM Link Inspector
SEOParse campaign URLs and catch missing or messy UTM parameters before launch.
ttb run utm-link-inspector
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How to Use UTM Link Inspector
Paste a campaign URL to parse its UTM parameters and flag common analytics mistakes like missing source/medium/campaign values, mixed casing, and space-filled tags. It is ideal for marketers who want cleaner attribution before links go live in ads, email, social, or partnerships.
1
Paste the tagged URL
Use a full campaign link with existing query parameters if available.
2
Review required fields
Check whether source, medium, and campaign are present and readable.
3
Fix naming issues
Normalize casing and spacing so your analytics reports stay grouped cleanly.
Frequently Asked Questions
Which UTM fields are essential?+
utm_source, utm_medium, and utm_campaign are the core campaign fields most teams rely on for attribution.
Why standardize to lowercase?+
Analytics platforms often treat Email, email, and EMAIL as separate values, which fragments reporting.