Latency Cost Calculator
财务Estimate how much page speed improvements could recover in revenue and profit.
Traffic and revenue assumptions
Recovery snapshots
Context
如何使用 Latency Cost Calculator
Enter your monthly traffic, conversion rate, average order value, gross margin, current page load time, target load time, and your best estimate of revenue loss per extra second. The calculator estimates how much monthly and yearly revenue slow pages may be costing you, along with the gross profit you could recover by speeding things up.
Add traffic and ecommerce inputs
Use monthly visitors, conversion rate, and average order value to estimate baseline revenue.
Enter current and target load times
The gap between them is the amount of latency you are trying to remove.
Adjust the elasticity assumption
Set your estimated revenue loss per extra second based on tests, analytics, or a reasonable benchmark.
Review what is at stake
Use the monthly, daily, and annual recovery estimates to prioritize performance work.