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UTM Link Inspector
SEOParse campaign URLs and catch missing or messy UTM parameters before launch.
ttb run utm-link-inspector
UTM tagging looks clean
Review parameter naming before launching the campaign so analytics stay grouped properly.
Campaign parameters
utm_source
newsletter
utm_medium
email
utm_campaign
spring_launch
utm_term
—
utm_content
hero_button
Destination
example.com/pricing
Inspector notes
- • Required campaign fields are present and consistently formatted.
Best practice: keep sources and media lowercase, avoid spaces, and use stable campaign names so analytics dashboards don’t split one campaign into five variants.
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如何使用 UTM Link Inspector
Paste a campaign URL to parse its UTM parameters and flag common analytics mistakes like missing source/medium/campaign values, mixed casing, and space-filled tags. It is ideal for marketers who want cleaner attribution before links go live in ads, email, social, or partnerships.
1
Paste the tagged URL
Use a full campaign link with existing query parameters if available.
2
Review required fields
Check whether source, medium, and campaign are present and readable.
3
Fix naming issues
Normalize casing and spacing so your analytics reports stay grouped cleanly.
常见问题
Which UTM fields are essential?+
utm_source, utm_medium, and utm_campaign are the core campaign fields most teams rely on for attribution.
Why standardize to lowercase?+
Analytics platforms often treat Email, email, and EMAIL as separate values, which fragments reporting.